Roellich's: Corner Doorway Mansfield Grocery: Second Doorway on Right

The Lincoln vision of an America united by the railroads was starting to fade in the glare of an even greater vision: An America united by the automobile. In Old Sherwood Town, a small but significant window display in this building on 1st and Washington hastened Old Sherwood Town into the new era. Louis W. Roellich had already established a market for Studebaker buggies and Winona wagons here (also according to a 1912 advertisement, shoes, gloves, water-proof clothing, logger supplies, harness and farm implements, Waterloo Boy gasoline engines, chilled and steel plows, several brands of grain drill, De Laval Cream Separators and many other necessities.) when an employee, Emil Lawrenz, assembled and displayed a Willys Overland Automobile in the store window. The display attracted a crowd, and so Lawrenz opened a car dealership of his own on the corner of 1st and Pine (Block One, Lot 1), featuring the Model T Ford and Fordson tractor.